Crowdfunding WONDERful Clothes for Boys

We have fully funded all 7 products and are now working toward funding 3 Stretch Goal products!

  • 356%funded
  • $71,245pledged
  • 7items funded
Pre-Order Now

Boys are WONDER-ful

Bright colors. Unicorns. Adorable animals. Sparkles. Rainbows.  That’s not what you find in the boys’ section of most mainstream stores - because gender stereotypes work both ways. Things that have been deemed “for girls” do not appear on boys’ clothing anywhere and that limits what all kids think boys can be and do.

Boys love their cats. Boys eagerly identify both the monarch and the imposter viceroy butterflies flying through their garden. Boys gaze expectantly at the sky after a storm searching for a rainbow.

Why don’t all the things boys love exist on their clothing?

We think they should, so we’ve decided it’s time to make clothes for all those little boys who are not only strong and tough and sporty, but also sweet and cuddly and WONDER-ful.  

We Need Your Support

100% of the funds we raise will go directly toward the production of Boy, Wonder's first products, and will contribute to the creation of a clothing brand that honors and respects the wide-ranging interests of all our wonderful boys.

Debut Collection Pricing

  • 10% Campaign Savings

    Save 10% on any item from the Debut Collection throughout the crowdfunding campaign.

    All discounts applied at checkout.

  • 15% off 2-3 items

    Save 15% when you pre-order 2 or 3 items from the Debut Collection, including multiple quantities of the same item. 

    All discounts applied at checkout.

  • 20% off 4 or more

    Save 20% when you pre-order 4 or more items from the Debut Collection, including multiple quantities of the same item. 

    All discounts applied at checkout.

  • 25% off the entire collection

    When you pre-order all 7 items from the Debut Collection, you will save 25% and significantly contribute to Boy, Wonder's success! Click here to quickly add all 7 items to your cart. 

    All discounts applied at checkout.

The Stretch Goal Collection

Thanks to the incredible response to our Debut Collection, we have fast-tracked three additional raglan shirt designs that you can now pre-order!

As with the original Debut Collection products, each shirt has an individual goal that needs to be met for us to move it into production.

The Stretch Goal Collection will be offered at 20% off retail price; the Debut Collection discounts will not apply. 

Pre-Order Now

The Debut Collection

Unicorn Adventures Long Sleeve Raglan Shirt
Regular price
Rainbow Chemistry Science Short Sleeve Henley Shirt
Regular price
Curious Cats Short Sleeve Henley Shirt

Curious Cats Short Sleeve Henley Shirt

From Regular price $24.95

Regular price
Super Scooper Ice Cream Digger Short Sleeve Henley Shirt
Regular price
Math Monsters Long Sleeve Raglan Shirt

Math Monsters Long Sleeve Raglan Shirt

From Regular price $24.95

Regular price
Solar System Fuzzy Fleece Jogger Pants

Solar System Fuzzy Fleece Jogger Pants

From Regular price $34.95

Regular price
Flamingos Fuzzy Fleece Jogger Pants

Flamingos Fuzzy Fleece Jogger Pants

From Regular price $32.95

Regular price

The Stretch Goal Collection

Moon Landing Long Sleeve Raglan Shirt

Moon Landing Long Sleeve Raglan Shirt

From Sale price $19.95 Regular price $24.95

Sale price Regular price

Fire Flight Dragons Long Sleeve Raglan Shirt

Fire Flight Dragons Long Sleeve Raglan Shirt

From Sale price $19.95 Regular price $24.95

Sale price Regular price

Penguins Long Sleeve Raglan Shirt

Penguins Long Sleeve Raglan Shirt

From Sale price $19.95 Regular price $24.95

Sale price Regular price

Want to support the campaign but don't have anyone to buy for? You can still help launch Boy, Wonder by contributing a pledge.

Buy A Pledge

$1.00
Full details →

FAQ

What if I need to change my order (shipping address, size change, etc.) before it ships in October?

We know sometimes kids grow faster or slower than you expect or a child who previously loved the color blue will overnight develop an aversion to it. Or you might move or change shipping address between now and October 2019. E-mail any changes you need made to your order to orderchanges@boy-wonder.com up until September 15, 2019.

Is this a crowdfunding campaign or a pre-order site?

It's both! We are crowdfunding the launch of Boy, Wonder through pre-orders. 

When will my credit card be charged?

Your credit card will be charged when you place your pre-order. This is different from Kickstarter which holds all credit cards and only charges them at the end of the campaign if the goal has been reached. If we do not make our goal of $20,000 and 4 fully funded products, we will refund all orders.

Is there free shipping?

We offer free shipping on orders over $100.  Orders subtotaling under $100 (after discounts and before tax) incur a $6.95 shipping and handling fee for US orders, $14.95 to Canada, and $22.95 to the rest of the world.

How do I add additional item(s) to my pre-order if I already placed it?

Place another pre-order, and then send a note to orderchanges@boy-wonder.com letting us know that you have multiple pre-orders. We will combine them for you and refund shipping for one (or both of them if your new order takes you over the free shipping threshold).  We will also honor the discount that should be applied to your combined purchase of multiple items if it applies.

What will the price of all the products be when the e-commerce store launches in October?

The prices you see listed in this campaign are standard retail prices for the Boy, Wonder debut products. To help us bring the brand to life, we are offering incentives for you to back us today with tiered discount levels. All products are 10% off; 15% off 2 - 3 items, 20% off 4+, and 25% off all 7!

Why aren’t you running this campaign on Kickstarter?

We'll be completely honest with you here - Kickstarter takes 10% of the revenue a project brings in. We’d much rather take that 10% and invest it in Boy, Wonder.

Why is this just for boys? Why not make this gender neutral?

The goal at Boy, Wonder is to take topics and colors that have been gendered by the world around us and return those topics to neutral by applying them to places where they have been absent in children’s clothing - namely boys’ clothing. Just as with Princess Awesome, we are honored for any child to wear our clothes - boy, girl, or non-binary - regardless of the brand. Read more about why we are intentionally not gender neutral.

Why should I pre-order as part of your crowdfunding campaign? Why not just wait to buy something when the products come out in October?

We will not launch Boy, Wonder at all if we do not raise the funds we need now.  Without pre-orders, we will not have the money we need to produce anything.  Also, we're offering discounts that will not be available on the site when the products are available in October. 

What is the size range for these products?

2T - 16. You can find out more information about each product by clicking the photo and checking out the product description.

The Founders

Boy, Wonder is brought to you by the same two Washington, DC-area moms who co-founded and run Princess Awesome, Rebecca Melsky and Eva St. Clair.

Eva has three sons and a daughter. Before starting Princess Awesome she was a web developer and stay-at-home mom. Rebecca has two sons and a daughter. Before starting Princess Awesome, she was a 3rd grade teacher. Eva and Rebecca met in 2005 in Berkeley, CA, where their husbands were in grad school together studying public policy.

They founded Princess Awesome in 2013, right after Rebecca couldn’t find her then 2-year-old daughter any cute, twirly dresses that also had rocket ships, trains, or trucks on them.

Now, Eva is their Chief Creative Officer - coming up with new designs, sketching wild and crazy ideas on her iPad, and also fixing the website in her spare time. Rebecca is their Chief Executive Officer - fiddling with numbers and spreadsheets and developing marketing strategies.

Thank You!

To all the awesome kids and their parents who have been asking us to make boys' clothes - thank you.  You're the reason we are working so hard to make Boy, Wonder a reality.